LANA
Latin America Narrative Advisory
The Latin America Narrative Advisory (LANA) is a specialized arm of DVA COM dedicated to the cultural, political, and symbolic interpretation of projects involving Latin America and Brazil.
We act as a strategic bridge between creative teams, production companies, agencies, and brands, translating complex local contexts into more precise, responsible, and effective narrative decisions.
Our role is to co-create, guide, validate, and deepen narratives before, during, or after the development of projects with high cultural, social, or political exposure.
Cultural and contextual reading
We translate codes, symbols, power structures, and sensibilities, not only language.
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Social, historical, and political context
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Local imaginaries and symbolic boundaries
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Sensitive themes and representational risks
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What resonates, what triggers backlash, and why
Strategic insights
Clear recommendations for strengthening the narrative, aligning with the culture, and achieving greater public legitimacy.
Narrative validation
We critically assess projects before they are finalized, financed, produced, or launched.
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Script, concept, campaign, or format review
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Identification of cultural, political, and reputational risks
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External gaze and narrative blind spots
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Alignment with current regional realities
Identifying cultural risks
Mapping potential noise, misinterpretations, or negative impacts at the local and regional levels.
Content localization
We adapt translated content to local and native languages using appropriate expressions and language.
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Screenplays, campaigns, releases, game scripts etc
Cultural mediation
Acting as a liaison between international teams and local realities, ensuring accuracy and consistency.
Who is LANA for?
LANA is indicated for:
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Film and audiovisual production companies and studios
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Communication, advertising and public relations agencies
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Brands and companies in the process of expanding or operating in Latin America.
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International projects involving Brazil or other Latin American countries.
Especially relevant for teams that:
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They are not based in the region.
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They work with sensitive or complex narratives.
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They need to avoid superficial readings, stereotypes, or cultural risks.
Common Mistakes We Help You Avoid
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Treating Latin America as a single cultural block
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Confusing aesthetic realism with cultural truth
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Romanticizing instability, marginality, or conflict
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Importing foreign political frameworks that do not apply locally
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Using local elements as texture rather than meaning
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Ignoring timing within volatile political and social cycles
How does it work?
Project Review
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Focused critical analysis of a script, concept, or campaign.
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Deliverables:
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Written cultural and narrative assessment
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Risk and opportunity mapping
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Strategic recommendations
Ongoing Cultural Advisory
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Continuous involvement throughout development or production.
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Includes:
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Strategic meetings
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Iterative feedback loops
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Context updates and recalibration
Context & Culture Briefing
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A deep-dive dossier tailored to the territory your project engages.
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Includes:
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Cultural and political landscape analysis
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Narrative references and local frameworks
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Key sensitivities, tensions, and opportunities
Cultural Red Team
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An adversarial advisory layer designed to challenge the project.
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Purpose:
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Stress-test narratives before public exposure
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Simulate local reception, criticism, and media response
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Prevent cultural and reputational missteps